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Use case

Bring lapsed customers back

Winning a new customer costs many times more than keeping one. When a customer goes quiet, most businesses send a discount email into the void. A Kontakt agent starts a real conversation: a reason to come back, an answer to whatever made them leave, and a finished reactivation, counted.

The gap

Pull the list of customers who have not bought, logged in, or topped up in ninety days. Each one already chose you once. The barrier to coming back is usually one unresolved annoyance or one forgotten benefit. Those are conversation-sized problems.

KWin-backWhatsApp
Hi Tunde, we have not seen you in a while and saved your usual order. Anything we can fix to have you back?
Last delivery was late and no one replied
That is on us. I have added a credit to your next order and can have it out today. Want me to place it?
Go ahead
Done. Out for delivery today, credit applied.
Job completed: reactivation
Win-back. WhatsApp conversation. Agent: Hi Tunde, we have not seen you in a while and saved your usual order. Anything we can fix to have you back? Customer: Last delivery was late and no one replied Agent: That is on us. I have added a credit to your next order and can have it out today. Want me to place it? Customer: Go ahead Agent: Done. Out for delivery today, credit applied. Job completed: reactivation.

What the agent does

  1. 1

    Gets the lapse signal from your system: no activity in the window you define.

  2. 2

    Reaches out with a specific reason to return, not a generic blast.

  3. 3

    Handles the reply. A complaint gets solved, a price objection gets your best answer, a lost card gets replaced.

  4. 4

    Completes the return: reorder placed, subscription resumed, account reactivated.

  5. 5

    Logs the job: reactivation.

What you see

Reactivations, the reasons customers gave for leaving, and the revenue that came back.

Jobs completed
1,248this month
Payments collected
612
Signups recovered
341
Meetings booked
205
Resolutions
90

Put this agent to work